The color palette you use for your Google Adsense Ad Blocks has
a significant impact on the click through rate.
In the following two video tutorials, Joel Comm, an Adsense Guru
teaches you some key color lessons when using Adsense.
Video 1 - Focus Is The Key To Adsense [6:15]
Video 2 - Adsense Colors - Do's and Don'ts
Video 3 - The Best Adsense Colors
With Google's color palette, you can make your AdSense blocks look
like any color of the rainbow. But are some color schemes better
than others for generating revenue.