1 - Content
Managing Content Development & Publication:
- What niches you will focus on
- What content will be developed
- What format the content will be published in - text, graphics,
- Content Pages
- Blog Entries
- Free Reports
- Physical Books
Tools & Templates
- Niche and keyword research tools
- Word processing application
- HTML editor
- EBook Generator or PDF Publisher
- Graphics program
2 - List Management
Once you have published content you want to put together a list
building system so that you can capture an interested audience -
your 'hungry pool of fish'. List management includes:
- List Building
- List Management
Tools & Templates
Ezine publishing program
3 - Finance
Look at how you will finance your growing Internet business. Will
you use PPC advertising from the start, or will you rely on organic
growth supplemented by article publishing.
Tools & Templates
Excel Spreadsheet for budgeting
4 - Technical Requirements
When you first launch your business you will only need a simple
web hosting account, a list builder/autoresponder and an HTML editor.
As your business grows, you need to put good business systems in
place. These are best supported by technology. If you are not comfortable
doing basic tasks like installing php scripts and SQL databases,
then you need to consider where to get some low cost technical expertise.
Tools & Templates
Check online for free scripts and put projects on www.elance.com
5 - Systems
Systems go hand in hand with business technology. Don't make the
mistake of waiting for your business to overwhelm you and risk losing
control. Put systems in place to automate as many tasks as possible.
This may include:
- Website and Advertisting Analytics
- Article Publishing Systems
- Video Publishing Systems
Now you have your content in place, and a system to capture interested
traffic, consider your sales plan. How will you make sales? What
will you sell?.
It is often best to start off with affiliate products. You get
a good commission on these and they generate a good base income
stream. Focus your products around your niche, and understand any
You also don't need to worry about having your own shopping cart
and payment system. You still need to manage two key areas:
1. Sales Letters
2. Order Pages
3. Affiliate Recruitment
4. PPC Ads
5. Banner Ads
7. Name Captures
Need to know:
1. Customer lifecycles
2. Customer behavior
7 - Traffic
Once you have your sites 'productised' - start focussing on building
up traffic. You can do this using:
- Search Engine Optimization Techniques
- Pay Per Click
- Articles Publishing
Develop campaigns around specific products and use all three strategies
together. The various tactics include combinations of:
2. Link Buying
3. Link Building
4. JV & Affiliate Recruitment
5. Viral Programs
8. Banner Advertising
9. Buying existing & expired domains
10. RSS feeds
8 - Relationship Building
Start building a 'relationship' with your traffic. Use Blogs and
ezines to help understand their needs. Use an 80:20 approach with
content: sales copy. Give them 80 percent free content, and only
20 percent of your copy should focus on sales.
Be contactable - Set up an online help desk. There are very good
free tools provided by your webhost, installed using Fantastico,
for this purpose. You only need one help desk for all sites.
Consider relationships from various angles:
1. Testimonial Acquisition
2. Customer Service
3. Free Offers
4. Returns Processing
9 - Marketing Analytics
This step is commonly overlooked, yet it is one of the most profitable.
Simple review of your AW Stat on your web hosting account will tell
you a lot about where your traffic is coming from and what search
terms they are using. Also look at how long they stay on your site
and where they enter and exit.
Spit testing of landing pages and PPC ads is a critical component
of any sales campaign.
You don't need expensive analytics tools to learn a lot about your
niche market. Test, test and test again.
Use market information from:
To feed into product marketing strategies:
Ask database activities
10 - Build Your Business
Now that you have your first one or two sites up, you need to look
at the bigger picture. To date, you have probably done most of this
work yourself. As you start making a few hundred dollars a month
you can afford to pass off any administrative and marketing work
to online virtual resource.
You need to decide whether you are building yourself a job, or
building a business. This is one of the hardest stages to transition,
but it is an essential decision and step.
11 - Legal And Compliance
If you haven't already, this is a good time to review your legal
responsibilites and how well you comply.
- Do your sites have privacy statements and disclaimers
- If you are selling your own products online, consider Better
Business Bureau membership.
- Do your sites comply with Visa and Mastercard programs
- Ensure you have indemnity clauses built into any contract for
work you use with third parties to ensure there is no copyright
- Terms of Service
- Business Licenses
- IRD Filings
12 - Affiliate Marketing
Once you have your own system running smoothly, think about expanding
your sales channels using affiliates. There are some very good,
and inexpensive affiliate management systems available that provide
both the expertise and system tools.
NEXT: 2 - Setting
Up Your Internet Business
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