Managing Blog Compliance
We can dream of a world of uncontrolled media, but as YouTube and
MySpace step up filtering of unacceptable media, blogs are also
coming under scrutiny from both the consumer and public watch dogs.
The corporate responsibility does not stop at the landing page
of Wordpress or Bloggers.com. Indeed, the legal and social responsibilty
frameworks have been messy at best, but like most things in nature,
equilibrium slowly takes over and control measures appear.
The following links will provide some guidance in:
Legal Framework
As we move communications online, we expand their lifespan to the
eternity of the web. Legal issues are becoming confused between
copyright laws, public information, what constitutes public notice
etc etc. A few links that may help unmurk the waters;
Legal
Technology - As Blogging Grows, So Do Its Do's and Don'ts
A high-level overview of the key points to assess whether your company-related
blog is legally compliant.
Comment Policy
Keeping on the right side of the law, and what to do when someone
crosses the line with you. Also see Copyright
in Publishing
Blog Framework
Guidelines
to Corporate Blogging [PDF Download]
Corporate Blogging: What To Keep in Mind
Corporate
Guidelines for Using Blogs and Forums
Strategies for corporate bloggers
Managing Your Message
Top
10 Risks for Corporate Blogs
and the likelihood that they would occur...
Corporate
Blogging 101: What You Said
A collective wisdom of bloggers regarding communication overtones.
Dell's
Online Communication Policy
Read what Dell thinks of online communication tools such as weblogs
and other online channels between Dell stakeholders and customers.
Direct2Dell
- Dell's Blog: Dell's External Blog Policy
External blog policy for Dell employees speaking online on behalf
of Dell.
GM
FastLane Blog: Why There's No GM Comment About Chrysler
When saying 'no comment' is appropriate
Measuring The Impact of Your Blog
New
ROI of blogging report from Forrester
A framework to track and measure the benefits of external blogs.
Technorati: Home
The leading blog search engine, a great way to monitor mentions
of your company or URL
Google
Blog Search
Another great search engine to find blogs and mentions
Social & Consumer Responsibility
Sun
& Jonathan Schwartz's Take On The SEC
Follow an engaging sage with Chairman Cox at the US Securities and
Exchange Commission, relating to using the internet as a vehicle
to ensure broad, fair and non-exclusionary access to information
about corporate performance.
Viacom - Google's
- Motley Fool - MSNBC.com Copyright Wrangle
How YouTube is responding [or not] to Viacom's request to remove
more than 100,000 videos they believe infringe Viacoms copyright.
T
Managing Feedback
Slander
In Comments - What are the Legalities?
New Millennium PR: Legal Definitions of Defamation, Libel, Slander
and Harassment
Be
Cool With Your Marketing and Sales Responses
Stay calm, and find out what is accurate. A hasty reaction could
add fuel to the fire.
Kauffman
eVenturing : Handling Online Customer Feedback
Using consumer complaints as predictors of potential regulatory
action and lawsuits.
A
Blogger for Edwards Resigns After Complaints
Social media is not uncontrolled - according the the corridor powerplays.
Days after Democratic presidential candidate John Edwards decided
against firing two liberal bloggers with a history of inflammatory
writing, one resigned with a blast at "right wing shills"
for driving her out of the campaign.
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Your Customers Experience
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