Human behavior online is predicatable and consistent, so by knowing
how your eyes work to interpret what you and your visitors see online.....you
can make simple changes that have a pronounced impact on bounce
rates and buy conversion rates.
Video: Natural Site Design Success - Part 1 of 4
Video: Natural Site Design Success - Part 2 of 4
Put the buy [or add to cart] button right beside or below the price
- as this is the last thing most purchasers look at before completing
their buying decision process.
Make it easy for your visitors to buy. EASY is better than good,
better or smarter. Rational decision does not factor as highly as
A visitor forms an impression on whether it will be easy - and
Add Headings to Long Navigation Lists - your visitors like structure
and small packages. Have no menu item more than 7 items from top
or bottom. Better still, keep links per heading group to a maximum
Video: Natural Site Design Success - Part 3 of 4
Consider eye distance a visitors eyes must travel to get the information
they want from your site.
Contrast - add perceived contrast with white space, changing
font size or color. Make heading in nav bar high contrast.
Repitition - chunk your content in groups - repeat the same
layout format in multiple blocks of information - the visitor
gets used to the format and can find and read information faster.
Alignment - use indentations to change parts of a text block
- for instance, between heading and body. Keep sections of web
page separated by white space and aligned vertically and horizontally.
Proximity - not too close, but not too far. Consider transition
Use faces in banners - people associate them.
Video: Natural Site Design Success - Part 4 of 4
Whitespace matters - put a lot of it around what you really want
visitors to see.
Boring can be a good thing on checkout pages, it avoids the visitor
getting distracted from making the final action in the buy process.
Keep the Checkout button the LAST ACTIONABLE ELEMENT on the page.