Internet marketing, aslo called Online Marketing has become a quite
distinct activity from 'marketing online'. In an attempt to define
Internet Marketing is using the Internet as a
marketing tool to sell products and services. Most internet marketing
is focused on selling digital information products and software.
Marketing Online is more synomous with e-commerce;
using the Internet as a marketing channel to sell a range of products
and services. In the early years of ecommerce, marketing online
was purely another sales channel for an existing bricks and mortar
business. Amazon.com was one of the first companies to use the Internet
as its only method of retailing.
Online marketing started to level the playing field between small
and mega sized businesses. Many however, made the mistake of having
insufficent back end product delivery and support systems. Today,
drop-ship business help to fulfil this deficency.
Internet [Online[ Marketing
Online Marketing of informational products are largely based on
building large potential customer lists and compelling sales letters.
These sales letters are commonly termed 'mini sales sites'. Google
recently started taking a dim view of such mini sales sites, which
has lead to most marketers having four to five links to various
support pages to supplement the sales letter, thus avoiding the
wrath of Google.
One way in which Google was penalising such mini sales sites was
in the cost of pay-per-click advertising
Multiple Channel Internet Marketing
Online Markeing has continued to expand since the mid 1990's into
multiple channels of activity. Some internet marketers have made
substantial fortunes from this vehicle, whilst millions of others
barely make sufficient to buy a coffee a day.
Internet Marketing channels include:
Adsense Sites - information sites designed purely to attract income
from Google Advertising network,
Adsense. Other advertising publisher programs have since launched,
such as Yahoo Publisher.
Many of these sites, commonly known as MFA or Made For Adsense
contain little useful content. They are designed and optimized to
gain high oganic search result placement, and with little content
other than Adsense Ads, the reader is driven to seek more information
through clicking on an ad link. The site owner gains revenue for
Quality Information Sites
Better quality sites supplement information with adsense ads in
the margins to subsidize quality content production.
Again, Google is stomping down on poor quality Adsense sites, and
publishers previously earning five figures a month from these sites
are receiving notification from Google that their sites will be
removed from the index.
After building up a trusted readership, these sites can then promote
affiliate products and start becoming commercially viable. This
can take 2-3 years, and takes a lot of work to build a targeted
readership through ezines, email campaigns and affiliate product
These sites morph from Internet Marketing sites to become Marketing
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