Article Marketing

The three primary goals of article marketing are:

1. Conversion
2. Building links and traffic
3. Increasing your search engine ranking

Of these, the most important aspect of sales conversion, is not your headline, your graphics, your design, your sales copy or your logo – it is the influence of what people see / read right before they visit your web site. This experience sets the context of the information on your webpage. This is what “brand recognition” is all about – building trust. Brand recognition builds trust and trust drives sales.

Article marketing taps into the same marketing principles of brand building campaigns. They can build trust and leverage trust from others - especially if the visitor is referred by a source that they trust.

Write articles that better position your web site message - “framing” the reader. Leverage the trust the publisher has already built in the market place - readers are already willing to follow the article directory publishers recommendations. They are predisposed to “buy into” the frame of your article.

Approach article marketing as a relationship building exercise, rather than an SEO exercise.

The average visitor reads 3-4 articles before leaving the site. Rotate the sites you submit to first and give each one a chance to claim your article as “unique”. Once published, and Google has cached the page, submit the article to all the other article directories.

You will get more traffic and stronger back links from every article site that you submit articles to. The unique content you have at each site will drive more traffic into the related articles that you also have at that site.

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