CanSpam Act Provisions You Must Abide

All ISP's use spam filters that work by parsing email as it arrives at the mail server and identifying common words known to be commonly used in spam mail. Each word is afforded a values - if the sum of the values exceeds the 'Spam' score, then the email is designated as spam.

CanSpam Act

The main provisions of the CanSpam Act:

1. Bans false or misleading header information such as "From," "To," and routing information – including the originating domain name and email address.
2. Prohibits deceptive subject lines - that mislead the recipient about the contents or subject matter of the message.
3. Requires all emails to provide an opt-out method - either a return email address or a response mechanism that must remain active for at least 30 days following sending the email. All such requests must be honored within 10 days.
4. Requires that commercial email be identified as an advertisement and include the sender's valid physical postal address.

For full details of the CanSpam Act

Next: How To Prevent Your Subject Line Triggering a Spam Filter

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