Email Marketing

Email marketing is big business and is an effective way to build back end promotional sales from existing customers.

There are three main areas you need to address with your email marketing campaigns:

Reach the target - With the surge of spam now facing most recipients, it is important to understand key elements of an email that will ensure that it does not trigger spam filters and prevent your emails reaching their target.

Get opened - Once through to the target, you also want to make sure that the email is sufficiently enticing to be opened.

Entice the desired action - if the recipient is sufficiently interested to open your email, make sure the content is suffciently compelling to be read, and the offer of sufficient relevance and value to be acted upon.

This section looks at:

1. CanSpam Act - its main provisions to keep you out of the sandpit
2. Subject Lines - what words to avoid, and what works
3. Compelling content - how formats make a difference
4. Conversion - using content to drive click through
5. Measuring performance
6. Email marketing technologies
7. Annual updates on Email Marketing Strategies

Next: Key Provisions of the CanSpam Act

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Email Marketing Index | CanSpam | Spam Words | Deliverability | Open Rates | Strategies