Improving Your Email Deliverability

Getting email delivered to Yahoo and Google Email addresses is getting more difficult.

Reputation of the sender and the ISP both impact the chances of getting email through ISPs - who operate a blacklist of businesses known to use black-hat practices in their email marketing.

Watch this brief interview on how to ensure your emails get through the ISP's.

Video

Dr. Ralph Wilson interviews Matt Allen at Ad:Tech in San Francisco. Allen is Sales Director for iContact, an E-mail Service Provider (EMS). He explains the various factors involved with getting high inbox deliverability. The formula includes the reputation of the EMS as well as the sender, relationships with the major ISPs, and checking e-mails for spammy words before sending.

Key Takeaways

• Play by the rules of CanSpam Act
• Manage your email reputation - especially if you manage email for clients
• Always use permission based [opt-in] email only
• Make sure recipients recognise the email is from you
• Only send relevant content

Next: Improve Your Open Rate

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