Getting email delivered to Yahoo and Google Email addresses is
getting more difficult.
Reputation of the sender and the ISP both impact the chances of
getting email through ISPs - who operate a blacklist of businesses
known to use black-hat practices in their email marketing.
Watch this brief interview on how to ensure your emails get through
Dr. Ralph Wilson interviews Matt Allen at Ad:Tech in San Francisco.
Allen is Sales Director for iContact, an E-mail Service Provider
(EMS). He explains the various factors involved with getting high
inbox deliverability. The formula includes the reputation of the
EMS as well as the sender, relationships with the major ISPs, and
checking e-mails for spammy words before sending.
Play by the rules of CanSpam Act
Manage your email reputation - especially if you manage email
Always use permission based [opt-in] email only
Make sure recipients recognise the email is from you