Putting together a regular newsletter or email campaign can be
a time consuming task, inspite of all the new technologies that
speed up the process. So you want the open rate on your email marketing
to be as high as possible to ensure you get your message across.
You can't convert a customer to a sale if you can't get them to
open their email.
In the following video, Maxine Grossman of Got Corp. explains how
factors such as relevancy to the recipient and consistent frequency
impact your email open rates.
Key Take Aways
Segmenting your list can increase relevancy
of your messages. Avoid the blast approach - customers lose the
sense you are considering their particular needs.
Use Attributes - in your email list software
to build more personalisation into the email content. Using a
persons name in the subject line boosts open rates. This relies
on you collecting both first and last names.
Relevance - be interested enough in your users
to know what they are interested in. Keep messages relavant over
Frequency - too often is sometimes worse that