Micheal Cheney On Getting Started With Internet Marketing
Q. First off - can you tell us a little about yourself
for those people that maybe haven't heard of you yet?
A. Sure. I first got involved in the Internet
in 1995 when I built my very first website. It started out as a
hobby but soon more and more people wanted websites.
I then soon realized that a website with no traffic is downright
useless so I taught myself search engine optimization. A few years
later I set up a consultancy providing search engine optimization
services to businesses.
Q. So what was it that made you get into Internet marketing?
A. I just saw that it was what everyone on the
Internet wanted to know about. From guys in their bedroom with a
hobby website right through to multimillion dollar companies - everyone
wants to know how to get more traffic to their website and get more
visitors. So it started from there really.
I started helping people get onto the first page of search engines
and everything was going really well. Too well actually!
Q. What do you mean by 'too well'?
A. In the end word starting spreading about my
consultancy and what started by just being a service I provided
to local companies in the UK ended up being called upon by companies
around the world including the US and New Zealand! This was great
for a time but in the end it became too much - I had too many clients
wanting my services and not enough hours in the day to help them
Q. So what did you do?
A. Simple. I made the realization that there was
only one of me but that the most valuable 'asset' I had was the
knowledge in my head about how to do Internet marketing. So that's
when I started producing information products that I could create
one time and then sell many times to people all around the world.
Q. Thanks for that background - so what would your advice
be to people wanting to get started with Internet marketing?
A. You have to start out with the end in mind
and set objectives for your website and goals for yourself personally.
Once you do this you have the right 'compass' to head off in the
Getting traffic is the lifeblood of any website and the key thing
to remember is that you don't need to do everything. You can just
become proficient at one single traffic generation method and get
a lot of traffic that way.
Q. What are some of the mistakes you see people making
in Internet marketing?
A. I see a lot of people focusing too much on
getting new traffic rather than trying to get more response and
more sales from their existing traffic. Unless you have literally
just gone live right this minute you will always be getting some
amount of traffic.
The key to success is not always to be looking to pour new traffic
into the site but improve the relationship you have with each person
that is already finding your website.
Q. Can you give us some examples?
A. Sure. Most people need to be told about a particular
offer or opportunity seven times before they take action on it so
unless you have some way of achieving this with people coming to
your website then you won't make many sales!
You can achieve this by getting people onto a mailing list. Give
them something free and of value so they will join your mailing
list and you can build a relationship with them.
It's simple really - the more you can help people and build up
trust with them the more they will like you, trust you and take
action on your recommendations.
Q. So how exactly can you do this?
A. Well there are lots of different ways. My own
personal favorite is to give people free videos. You can see this
if you goto my website www.CheneysMarketingNews.com
that I give away a ton of free videos that give you advice on how
to market your website on the Internet.
By doing this I am showing you that I know what I'm talking about,
my advice makes you more money and that I am to be trusted. Then,
if I create my own product people will know that it is a good product
because they will have seen maybe ten or twenty free videos from
me by that point that give real value.
Q. Does it need to be videos though?
A. Not at all. You just need to give something
away that people want. Help people overcome the challenges and hurdles
they have in their life in whichever area you are focusing on. This
way you are demonstrating to them that you can help and you understand
It's strange but you start off in Internet marketing thinking that
it's all about search engines, the technology and the Internet.
But it's not. It's just like any other business.
It's about people - the quicker you realize this and start building
meaningful relationships with as many people online as you can the
shorter your road to success will be!
Q. Thanks for your time Michael. Do you have any last words
of advice for people getting started?
A. Yes of course! Go and grab all the free Internet
marketing videos from www.CheneysMarketingNews.com
! Seriously though - you will learn a lot there totally free of
charge plus you can see how I go about building a relationship with
the tens of thousands of people on my mailing list.
With Micheal Cheney