Learn About Your Customer Using Keyword Analysis

Understanding your customer, where they are, how they purchase gives you more insight into how best to market your own product or reach them, if you are planning Adsense Content Sites.

Identify:

1. Demographics - What kind of company is it that you sell to? Is there an industry description that includes size and location? For individuals you might want to find out what kind of income level, gender or education, etc.
2. Psychographics –mental profile of a potential customer. What kind of values do they have? What category of interests do they focus on? This becomes a buying profile for the market when you can match a psychological profile to the market’s wants and needs.
3. Problems/Opportunities - Why do they need your services? What benefit do they receive if they use you? What is not working or what do they want to work better?
4. Distribution of Your Products - where you can find them. Where do these companies/people cluster? What do they read, where do they network, and what form of mass media is connected to them?

Further Niche Resources

WordTracker Magic - Ebook outining how to easily find niche phrases within Wordtracker's database.

Strategies to Dominate Any Niche - Devastate Your Competition by Getting Their Customers to Refuse Buying From Anyone Else, but You!

BONUS - For a Free Copy of Brad Callen's Adwords Made Easy [3.32MB PDF] Ebook. Learning about Adwords and Adsense is a great way to get an overall view of IInternet Marketing.

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Keyword Index | Personal Analysis | Niche Analysis | Buying Keywords | Profit Analysis | Competitor Analysis | Customer Analysis | Analytics Resources | Glossary