Types of Keywords

There are two main different types of keywords, categorised based on their purpose to both you and your visitor. These are:

1. Information and research keywords
2. Buying keywords

Keywords in the first two categories will get you traffic, but not necessarily sales. So they may be fine for adsense sites or if your purpose is to share your insights. But if you are after making money through selling products, you need to focus on ‘buying keywords’. Information and research keywords are just that – words people enter into search engines when they are looking to find out something or compare products. Buying keywords signal a distinct intention to purchase.

So how do you distinguish them from each other? You use Google Analytics

Google Analytics allows you to track all your search engine and PPC visitors to identify how many visitors convert to buyers, and how profitable the keywords you chose really are. Once you find out which keywords are winners, turn off any LOSING keyword ppc campaigns right away.

The difference will be that you may get less visitors, but the ones you get buy. So whilst you traffic will drop, so too will your PPC costs and your conversion rates will escalate. Your cost of sale will decrease and profits increase. With the wrong keyword may get you 1000 visitors a day with only 3-4 sales. Buying keywords may only get you 10 or 20 visitors a day, but the right keyword could easily bring in 3-4 sales for every 10 visitors.

Gradually build up your list of buying keywords and customise your ppc ads to each and every one of them. You may even have custom landing pages for each keyword. The effort is worth it.

Next: Profitability Analysis

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