Types of Keywords
There are two main different types of keywords, categorised based
on their purpose to both you and your visitor. These are:
- Information and research keywords
- Buying keywords
Keywords in the first two categories will get you traffic, but
not necessarily sales. So they may be fine for adsense sites or
if your purpose is to share your insights. But if you are after
making money through selling products, you need to focus on ‘buying
keywords’. Information and research keywords are just that
– words people enter into search engines when they are looking
to find out something or compare products. Buying keywords signal
a distinct intention to purchase.
So how do you distinguish them from each other? You use Google
Analytics allows you to track all your search
engine and PPC visitors to identify how many visitors convert
to buyers, and how profitable the keywords you chose really are.
Once you find out which keywords are winners, turn off any LOSING
ppc campaigns right away.
The difference will be that you may get less visitors, but the
ones you get buy. So whilst you traffic
will drop, so too will your PPC costs and your conversion
rates will escalate. Your cost of sale will decrease and profits
increase. With the wrong keyword may get you 1000 visitors a day
with only 3-4 sales. Buying keywords may only get you 10 or 20 visitors
a day, but the right keyword could easily bring in 3-4 sales for
every 10 visitors.
Gradually build up your list of buying keywords and customise
your ppc ads to each and every one of them. You may even have
custom landing pages for each keyword. The effort is worth it.
Back To Top
Keyword Index | Personal
Analysis | Niche Analysis | Buying
Keywords | Profit Analysis | Competitor
Analysis | Customer Analysis | Analytics
Resources | Glossary