Keyword Analysis Glossary

CPC [Cost Per Click]

Cost Per Click refers to the maximum amount of money that an advertiser is willing to pay per click on their ads. Higher CPC means higher EPC [Earnings Per Click] for you.

Average CPC

Average CPC is the average of what all the advertisers bidding for the given keyword. Average CPC is the central consideration when judging high paying keywords. Most tools give an average of only top 3-8 bidders. You really need to have good laser targeted content to ensure you get ads from the top 3-8 bidders.

R/S Ratio

This is a ratio of Competition to Traffic. The lower the R/S Ratio, the better the keyword is for building traffic. This formula again uses Inanchor, Intitle formula to give precision calculations.

KEI Analysis

Keyword Effectiveness Index indicates niche keywords more accurately than the R/S ratio. Always try to the target keywords with high KEI. Using a high KEI and CPC is a good combo. A precise measure; depends upon Inanchor Intitle formula.

Advertisers or Campaigns

These are the number of Advertisers bidding on a keyword. Many keywords have a high CPC [>$50] but no advertisers bidding on them. No advertisers, means no ads.

Clicks Per Month

The number of clicks the highest ad gets in a month in Google Adwords System.

Importance: Some industries get very few clicks on their ads. Targeting such keywords may lower your overall CTR and be harmful for your Adsense income. The more clicks a keyword attracts,the higher CTR you can expect for that keyword.

Competition

Compeition is NOT all the sites that come up in search results. They are the actual number of pagescompeting against you on a keyword using content and meta based formulae. This is based on Inanchor and Intitle scores. This is where you find the targeted niche keywords. A true competitor targeting a webpage with a certain keyword, tends to include that keyword in the title and the anchor text that links to that webpage.

Google Traffic Estimates

Estimated traffic that a given keyword is getting on Google Search Engine.
This data is far more accurate than Overture Search Estimates or WordTracker Search Estimates. More are the number of searches, more profitable a keyword is.

Overture Traffic Estimates

The number of searches done in a month for a particular keyword, according to the Overture PPC Engine. This helps you determine the keywords that attract more traffic. More traffic means more profits.

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