Part 3 - Setting Up A Yahoo Search Campaign

The third in a series of video tutorials on PPC in the new Internet Marketing world - post Google Slap.

Watch over the shoulders as they take you through Yahoo Search (Overture). It is a very different animal than AdWords being that what you bid is what you get. Yahoo Search is GREAT for long tail keywords because there is not much competition in them. However short tail keywords are VERY competitive.

Next Video: Setting Up An MSN PPC AdCenter Campaign

PPC Tutorial Series

• Introduction to PPC Campaigns
• PPC 1 - Keyword Research
• PPC 2 - Setting Up Your Google PPC Adwords Campaign
• PPC 3 - Setting Up Your Yahoo PPC Campaign
• PPC 4 - Setting Up Your MSN PPC AdCenter Campaign
• PPC 5 - Managing You Adwords Campaign Using Keyword Elite