| How to Stretch Your Pay Per Click Advertising Budget with Dayparting |
| Paid Search expert Christine Churchill explains how to set up dayparting to show your PPC only during the times of highest conversion, a way to help improve your ROI. She covers how to determine the best dayparting periods for your organization and how to set it up in Google AdWords. Then she recommends tracking performance to verify whether dayparting is actually helping or not.
11/18/2008
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| The Future of Search with Mike Grehan (7:33) |
|  Mike Grehan explains the three phases of search: (1) webpage content, (2) PageRank from links, and now (3) Social Search. He explains how social networks interact with social media to give signals to Google about what real people see as most important and relevant.
11/18/2008
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| Tips for Online Retailers in a Tough Holiday Market with Amanda Watlington (5:18) |
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 Marketing expert Amanda Watlington offers tips to online retailers in the face of what could be a tough Christmas season. (1) Don't borrow trouble -- retain confidence, (2) use analytics to determine profit potential and pursue that, (3) make careful projections for a shortened season, (4) stimulate demand prior to Cyber Monday, and (5) secure contact info from all customers for later marketing.
11/13/2008
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| 6 Ways to Maximize Your Marketing in a Down Economy |
| In a down economy, here are some tips to maximize your marketing: (1) focus on existing customers, (2) start an e-mail newsletter, (3) outsource judiciously, (4) hang on to a modest ad budget, (5) re-examine your value proposition, and (6) send virtual holiday greetings.
11/11/2008
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| How to Focus Marketing in Tough Times with Amanda Watlington (5:47) |
| Amanda Watlington discusses the things to focus on in difficult financial times as well as how to get ready for holiday sales. She especially stresses the need to cover the basics of organic search optimization and line up PPC ads before the holidays when they often get too expensive.
11/11/2008
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| How to Discover the Story in Your Business with Sally Falkow (5:30) |
|  Public relations expert Sally Falkow explains how to discover the 'story' in your business. Once that story is understood and honed, it can become the business' Unique Sales Proposition (USP) on the homepage, can be expanded in the About Us page, and exampled in the Projects section.
11/04/2008
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| Uncovering Site Problems for Landing Page Optimization. Part 2 |
| Finding problems with your landing pages is the first step to optimizing them for higher conversion rates. In the second part of a 2 part series, Tim Ash explains how expert usability reviews, focus groups, eye-tracking studies, customer service reps, surveys, forums, and blogs can help you to spot problems.
11/04/2008
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| How to Enhance Your Online Reputation with Ross Dunn (5:23) |
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 In this video interview Ross Dunn focuses on reputation enhancement -- people coming to trust you, not merely finding you online. He explains how to improve your reputation using social media participation, articles, blogs, videos, e-mail newsletters, and press releases.
10/28/2008
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| How Do I Get Visitors to My Site? Part 4. Traffic from Former Visitors |
| In this final article in a 4-part series, Dr. Wilson recommends developing an e-mail newsletter of value to get subscribers and to conserve the expense of SEO and advertising. He explains the type of content, how to get visitors to sign up and tips for generating content and publishing regularly.
10/28/2008
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| Landing Pages 2.0 with Scott Brinker (4:49) |
|  Scott Brinker explains some landing page features that can sometimes double the conversion rate of standard landing pages. Features include: multi-page landing experiences, conversion pathways, use of flash and video on landing pages, and micro-forums on thank you pages where questions can be asked.
10/21/2008
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