| PPC Basics: Part 7. Quality Score |
| This article in a series on PPC advertising features paid search expert Melissa Mackey, who explains what Quality Score is, why it dramatically affects the cost and placement of your ads, and steps you can take to improve low Quality Scores.
01/31/2012
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| How to Have a Small Business Presence on Facebook - with Krista Neher (5:32) |
| In this video interview, social media expert Krista Neher offers some tips for small business fan pages on Facebook, where businesses want to get in front of 800 million Facebook users. She sees Facebook as better at increasing loyalty of existing customers than gaining new customers.
01/31/2012
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| Recent Internet Marketing Articles for 31 Jan, 2012, Annotated Links |
| This week we see a number of articles on Google's new "Search Plus Your World," which promises to change search significantly as Google+ cranks up.
01/31/2012
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| Online Retailers Must Add Value to the Customer - or Die |
| In this brief article, e-commerce expert Rob Snell explains and online store essential -- differentiate from thousands of competitors by adding value to your customers. Rob explains how this keeps the merchant from getting cut out of the supply chain and gives examples of ways a store can add value.
01/25/2012
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| How to Hire an Information Architect to Plan Your Website - with Shari Thurow (8:40) |
| If you're redesigning your website, says SEO expert Shari Thurow, you'll need an information architecture to create and test a blueprint for your website, to make it meet the needs of your customers. Thurow offers several tips to be able to identify who you're looking for - and who you're not!
01/24/2012
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| Recent Internet Marketing Articles for 24 Jan, 2012, Annotated Links |
| Here are some helpful articles to learn from this week.
01/24/2012
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| How to Grow Your Keyword List through Keyword Farming |
| In this article, search marketing expert Christine Churchill outlines an excellent method to find appropriate keywords for a PPC campaign. It involves running a short, inexpensive campaign first to find the best keywords (and find negative keywords), before you enter a major campaign designed to get sales. She explains the advantages of this approach over relying on Google Analytics and keyword research tools to develop a keyword list.
01/18/2012
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| What Role Should SEO Play in Your Business? (and how to figure it out) - with Eric Enge (8:17) |
| In this video interview, SEO expert Eric Enge examines for the novice what Search Engine Optimization is, and what it can do for your business. Enge looks at the purpose of SEO, explains how to assess what percentage of your marketing budget to get new customers this way, and describes how to avoid SEO scams.
01/17/2012
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| Recent Internet Marketing Articles for 17 Jan, 2012, Annotated Links |
| Here are some helpful articles to learn from this week.
01/17/2012
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| How to Point Google to the Country You're Targeting |
| Google can get confused about the language and/or country you're targeting, meaning your site isn't deemed as relevant. In this article, Anne Kennedy examines 8 signals that will help Google see precisely the country and language group your webpages are targeting overseas.
01/11/2012
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