Once you get traffic to your site you need to convert them –
this means get them to take some action you desire them to take.
This may be:
- Opt-in to your newsletter or e-course
- Click on an adsense ad
- Buy a product
- Some other interaction
Learning how to convert visitors to your web site into buyers is
a critical factor affecting the success of your online business.
So what are the barriers to conversion?
“50% of Visitors are LOST because visitors
can't easily find content” - Gartner Group
”40% of Repeat Visitors are LOST from negative
experience” - Zona Research “
“85% of Visitors ABANDON a new site due to
poor design” - cPulse
” 70% of people who are ready, willing and
able to buy online - don't complete the sale”.
That’s a total of 245% AGAINST them completing
the action you desire.
Getting traffic to your site is time consuming and expensive. Once
you get them there, don’t lose them for any of the above reasons.
Avoiding bad content, poor navigation and crappy site design are
Navigation - make navigation simple and if you
have several pages that are connected in content – put extra
links at the bottom of the page to create a “record set”
Site content – is there to inform a visitor
and to explain to a visitor how your product will fulfill their
wants and desires. People primarily buy based on what they want,
not what they need. Know what your customer wants
Write copy focused on fulfilling these wants or providing a solution
to their problems. Focus on benefits – not features. The fact
that your widget has a “what-ever” is of absolutely
no consequence to your customer – tell them what that feature
means to them; what difference it will make to their life.
Site Design – the design of your site speaks
volumes about the quality of your product. You don’t need
to spend a lot on a website. We have kept the Electrosmart site
very clean and simple as an example of what can be done, very simply.
Later, you can add professional graphics, but when starting out,
keep to standard colors and a very clean layout.
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