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Publishing Ettiquette

Clickbank Order and Payment Process

Once you have your product approved by clickbank, and meet the Clickbank Terms of Sale, you are ready to set up your payment process. This includes:

Creating the Clickbank Payment Link
Designating a Hoplink URL
Creating a Thank You Page
Fulfilling the Order

Clickbank Order and Payment Process

Clickbank order and payment process starts when a customer customers who wishes to purchase your product clicks on the payment link located on your Pitch Page. The order and payment process includes the following steps:

Click on Payment Link - to the Clickbank product order form
Customer enters payment information > Click on button "Click Once to Pay Now".
Payment is approved > Customer taken to an order confirmation page which provides a unique receipt number.
Customer clicks final final link, "Click Here to Complete Your Order" > Publishers Thank You Page
Thankyou page provides instructions on how the customer can obtain the purchased product.

Payment Link Format

When you set up products to sell in your ClickBank account, assign each of your links an item number: 1, 2, 3, etc.

The item number in the payment link must correspond to the item number for the Thank You Page in your account under "My Products".

Your payment link should be in the following format:

http://ITEM.PUBLISHER.pay.clickbank.net

HTML Version

<a href="http://ITEM.PUBLISHER.pay.clickbank.net"
target=cb>CLICK HERE TO PURCHASE</a>

Replace the bold items as follows

ITEM = the item number of the link (product) for sale.
PUBLISHER = your ClickBank account nickname
CLICK HERE TO PURCHASE = any promotional text or image you prefer.

Product Title

Although a product title is not compulsory for standard products, if you plan to sell multiple products through Clickbank it is highly recommended.

Add the product title to the payment link. The product title will appear on the ClickBank order form and on sales notifications from ClickBank to you and to the customer.

Add a "QUERY_STRING" parameter called "detail" to your payments links. Example:

http://ITEM.PUBLISHER.pay.clickbank.net/?detail=Test_Title

Payment Link Cloaker

You can cloak your payment link by sending the customer to a URL of on your own website that redirects them to the Clickbank payment link. Use the html below, replacing PUBLISHER and ITEM with the correct value.

<html>
<head>
<title>Loading page...</title>
<meta http-equiv="refresh" content="2;URL=http://ITEM.PUBLISHER.pay.clickbank.net">
<script>
url='http://ITEM.PUBLISHER.pay.clickbank.net';
if(document.images) { top.location.replace(url); }
else { top.location.href=url; }
</script>
</head>
<body>Loading
<a href=http://ITEM.PUBLISHER.pay.clickbank.net>page</a>...
</body>
</html>

PHP Version

<?php
header("Location: http://ITEM.PUBLISHER.pay.clickbank.net");
?>

Designate a "Hoplink Target URL"

For ClickBank Affiliates to sell your product, they need to have a 'hoplink' that directs traffic to your Pitch Page, and records in Clickbank that the referral came from that affiliate. Should a sale be completed, the affiliate is then recorded for commission owing in the Clickbank system.

Affiliate hoplinks direct consumer traffic to the Hoplink Target URL listed in your account. There is only one Hoplink Target URL per account.

If you are only selling one product per account, your Hoplink Target URL will be your Pitch Page URL.

If you offer multiple products through the same ClickBank account, your Hoplink Target URL may be different from your Pitch Page URLs.

If you sell products from three different websites, you will need to select ONE to list as the Hoplink Target URL in your account. All customer who clicks through an affiliate hoplink to your site will be automatically directed to that chosen URL.

To connect customers to all of your websites from a single ClickBank account, you will need to create a gateway page to your other websites. Affiliates will be tracked all the way through to the purchase.

To designate a Hoplink Target URL:

Login to your ClickBank account.
Click the Account Settings tab > My Site.
Enter the Hoplink Target URL in the correct field.
Enter a Marketplace Title [up to 70 characters] and a Marketplace Description [up to 250 characters] for your site. This information is listed in the ClickBank Marketplace.
Click "Save Changes".

NOTE: if you are selling recurring billing products, you will also choose a Product Title and a Product Description for each product offered through your account. This information will appear on the ClickBank order form for each individual recurring billing subscription or installment, but ONLY the Marketplace Title and Marketplace Description will appear in the ClickBank Marketplace.

Thank You Page

You thank you page directs the customer how to fulfil their order. This page is hosted on your own website, and is only shown to customers who have completed the payment process.

Your Thank You Page must contain the following information:

Thank the customer for making a purchase.
Your technical support email address
The charge description the customer will see on their credit card or bank statement - this will be a charge by ClickBank or CLKBANK*COM rather than a reference to your specific product.
If the purchase was for a recurring billing product, restate the rebill schedule
Collect additional information from the customer, if necessary.
An "exit link".

To enable Clickbank to send the customer to the product's Thank You Page, Clickbank requires the following information per product type:

Standard Products

The web address of the Thank You Page.
The item number of the product.
The suggested retail price of the product associated with the Thank You Page. Your price is subject to ClickBank approval.

Recurring Billing Subscriptions

The web address of the Thank You Page.
The item number of the product.
Product Title [up to 70 characters] - this will appear on the ClickBank order form, not in the ClickBank Marketplace.
Product Description [up to 250 characters] - this will appear on the ClickBank order form, not in the ClickBank Marketplace.
The suggested Initial Price and Rebill Price. The price is subject to ClickBank approval.
Frequency - ClickBank will initially only allow monthly rebills. So for a 12 month subscription, there will be ONE initial payment and 11 rebills.

Recurring Billing Installments

The web address of the Thank You Page.
The item number of the product.
Product Title [up to 70 characters] - this will appear on the ClickBank order form, not in the ClickBank Marketplace.
Product Description [up to 250 characters] - this will appear on the ClickBank order form, not in the ClickBank Marketplace.
The installment Price - price a customer pays per installment for the purchase of the product. [minimum installment price is $7.95]
Frequency - ClickBank will initially only allow monthly payments.
Duration - Clickbank will initially only allow between 2 to 4 installment payments.

Thank You Page Protection

To protect your Thank You Page:

Give your Thank You Page URL an obscure file name such as thanks2c46hj.html
Insert the following html code inside your <HEAD> element of the page to prevent robots from indexing that page or following links on the page:

META name="robots" content="noindex, nofollow"

CGI Script Protection

A CGI script can be used to verify the customer has completed the purchase process before allowing them access to the Thank You Page. For instructions on implementing the ClickBank Link Security Script:

Next: Deliverying A Product Sold Via Clickbank