Self Publishing
Self Publishing is part of the creative writing process. The process
goes through several steps, and often many iterations of each step:
- Conceptual Outline
- Writing
- Self Editing
- Self Proofing
- Editing
- Final Proof
- Formatting for publishing
- Publishing
Self-publishing is relatively common today; you can produce a substantial
run of a quality book for as little as $5,000.
Getting Started
Conceptual Outline - This includes what the book
will be about, the scope, the approach, who it is targeted at, the
size [how many pages], its format [ebook, hardcover, softcover,
trade manual] and its selling cost.
Scope - if your book is too comprehensive, it
gets too big and can be offputting or lead you to cut out critical
information. In this case, consider narrowing your scope, effectively
cutting one supersize book into several smaller books
Size - the size of a book depends upon the type
of book and the perceived value of the buyer. Check your local bookstores
for books in a similar category and get an idea from that. if your
book is to be printed rather than digital, consider your pages in
32 page blocks. Printing presses print 32 pages in one pass - so
it will be cheaper to print a 320 page book than a 321 page book.
A good average size self help book for instance, that will be noticed
on the shelf in a spine out layout is 7 x 32 of about 220 - 250
pages.
More Book Components
Business Components
Publishing Name - ideally one nobody else has
used - check Literary Market Place and Books in Print to see any
previous uses of the name. Include the word "publishing,"
the word "press," or "books," but keep the main
part of the name generic to cover a wide range of books
Business license - check your local chamber of
commerce or company registration office to determine if you require
registration.
Logo - for a professional look, hire an illustrator
to design one
Bank account - dedicated to your business.
Business Card
Stationery Templates - keep these electronic.
Web site - get this going well before you publish
your book so you can start to build traffic. It is also a great
place to test the popularity of different content or niches.
Post office box
IRS Registration - you will be able to claim various
tax deductions if you work from a home office, including utility
expenses, computer equipment, book storage space, Contact a professional
tax advisor.
More Business Considerations
in Self Publishing
Next: Introduction to Publishing
on Demand
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