Using Article Content In RSS Feeds And Blog Posts
RSS and Blogs are widely used by content publishers to publish
content with the intent of building traffic to their sites. One
of the main decisions in using both RSS and Blogs is whether to
include the whole article or just part of an article with a “read
more” link to your site.
The answer to this appears to be based upon the publishing medium,
which in turn relates to the readers expectations.
A blog, in advertising terms, is a collection of short content
teasers that should lead to individual pages with single
article. This makes it easier for users to scan the first paragraph
or two of an article and choose the ones ones they are more interested
The “Read More” link takes them to the webpage where
the complete article is the sole content, along with highly targeted
Users that want to read posts on RSS readers, want the whole article,
not just a snippet. So unless there is some compelling copy that
leads them to your site, you don’t get that traffic. You need
to get creative here in how to get the traffic to make that extra
click – ask for comments, and be specific.
Don’t be tempted to just give them part of the article, it’s
the quickest way to get them to unsubscribe.
Maybe try mixing up full articles asking for their feedback or
opinion, with snippet posts that lead to your site.
As yet, there is no direct way to include advertisements in your
RSS feeds. Google has been on Beta trial for a couple of years now,
and it still doesn’t look like a commercial release is upcoming.