Publishing Etiquette - Advice For New Authors
The publishing world is a mystery to new authors so it is not surprising
that editors can get rather impatient with some of the tactics used.
These guidelines will help you create a better first impression
with publishing houses and help smooth the way to a collaborative
and creative partnership with your editor.
- Don't attempt to jump the hierarchy by contacting products and
reviewers directly. Use the marketing channels published as first
contact points.
- Be willing to accept the advice of editors - especially on more
emotional items such as title and cover design
- Be realistic in your requests - in terms of turn around times
etc. Ask the editor what and when your next action should be.
- If you have a problem - discuss it directly with the editor
first - not on your blog.
- Don't expect the publisher to market your book - that's your
job and that of your PR agent. Do however, ask the publisher if
there is anything you can do with them in partnership to improve
sales of your book. Show your willingness to co-operate with the
sales and marketing efforts so there is no duplication. Be available
and willing to seize publicity opportunities if and when they
come along. Even if you regard yourself an expert marketer, allow
the publisher’s marketing professionals to take the lead.
- Abide to any deadlines set for manuscripts, production and marketing.
Remember that they have scheduled your book in amongst thousands
of others. They are your publisher, not your mother or time management
system.
- Provide information that convinces booksellers to order your
book in strong numbers. For example, statistics in sales of items
relevant to your book subject.
Accept that the editor is the expert - they have years of experience
and a gut feel for what will work and what won't. Keep your ego
in check - especially on your first few books.
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