Sell More Books Using Titles That Directly Speak To Readers Needs

The title of a book has a powerful influence over the selling power of the book. For instance, using verbs in book titles can describe your book's benefits, position your book relative to the competition, and create an urgency to purchase. Titles based on certain metaphors sell more books and attract more readers.

For non-ficition books, the way to attract more readers and sell more books can rely on a title that immediately engages a prospective reader's attention and compels them to want to learn more. Such titles are intended to arouse the prospective reader's curiosity.

In the following series of articles we examine how an experienced author uses different types of book titles for various book categories:

• Metaphor-based Titles
• Curiosity Titles
• Positioning Titles
• Titles that Promise Change
• Targeting Titles to Specific Readers

Next: Using Metaphor Based Titles To Sell More Books

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