Ebook Planning

Planning your ebook format is as important as planning the content. If you want to publish the ebook in a particular format, you may find you have restrictions that will impact the content size and layout.

In addition, various publishers have their own publishing guidelines, which your finished ebook must comply with.

For instance, at eBookMall, the file size of the ebook must be no larger than 10 MB with a cover image of at least 120x160 pixels in one of the following formats: GIF or JPEG [.gif, .jpg, .jpeg ... NOT .pdf], and the book format in either Word Pad [.doc], Microsoft Works [.wps], Rich Text [.doc] or Plain Text [.txt] .

Whilst these requirements are not difficult to meet, you must consider upfront how you plan to publish your works and which publisher you will use. Obtaining the guidelines upfront help you plan the actual content of your ebook from the start.

Pricing

Pricing your ebook is a difficult task. Whilst a pure marketer will maintain that the price should reflect the value the market is willing to pay, the price for ebooks is starting to form around key pricing points, that are being adopted by most digital publishers.

The same rules apply to ebooks as printed versions - if your book is a highly technical or detailed business book, you can expect a higher price.

Overall, eBooks are generally priced than printed versions. It is interesting however, that many business research reports cost several thousand dollars, with often a lot less research involved than that of a comprehensive business book.

Pricing Guidelines

The following prices are rough guidlines only:

• Fiction ebooks - $9.99
• Standard Business ebook - $16.99 - $69.00
• Comprehensive Guides - $50 - $300
  

NEXT: Understanding Ebook Formats

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