MONETISING YOUR SITE
There are several ways to make money on your website:
- Google Adsense or Yahoo Publishing Network
- Affiliate Product Promotion
- Own products
- Membership Zones
Both Google Adsense and Yahoo Publisher Network are known as Cost
Per Click or CPC programs.
Advertisers are always looking for context related places to promote
their products. Google offers a service to advertisers, whereby
they find suitable website content against which to place their
ads. This is known as contextual advertising. If a visitor to your
site clicks on one of these ad links, you get a share of the advertising
revenue. This percentage varies depending upon the program.
With Google Adsense, you place small snippets of code onto each
webpage that you wish to display Google Ads. Google then rates your
site and content to provide you with ads related to the words on
the page. Generally, the better the site and page, the better quality
ads you get, and the more money you make.
To find out more on Google Adsense, check out...
You can join Google Adsense regardless of where you reside. So...
Yahoo Publishing Network'
Yahoo Publishing Network works exactly the same as Google Adsense.
At present, to join the program you must have a valid U.S. Social
Security or Tax ID number, and web site content that is predominantly
in English and targeted at a U.S. user base.
You may promote someone elses product on your site and receive
a commission. There are a number of Affiliate Program marketplaces
that provide you with the opportunity to sell a vast array of products.
You do not handle to goods, you merely direct your traffic to the
vendors product page. If the visitor buys, you get a commission.
This is referred to as Cost Per Action or CPA.
Generally, you will need to apply for each program, but often this
is automatic. If you are rejected from a program, contact the program
directly and ascertain the reason. I have often found that I have
been rejected automatically for having just a new site or being
located in NZ, whereas my site was comprehensive and already getting
good traffic, and all my sites are located in the USA and focused
on the USA primary market.
Affiliate program terms vary so reach through the terms and check
out the commission and payment structures. Payment is either made
by Check, directly to your bank or to your Paypal Account.
My recommended programs are:
Junction - reasonable range of products, with good advertiser
- similar to commission junciton.
- Sells digital products only
Associates - commissions are not always as good, but they
have a wide range of products and a new astore which gives you
an instant online shop in only a few minutes setup.
- Accept Payments Online with PayPal. Fast, Easy & Secure - a really good way to manage payments and a real bonus of non USA
There are a number of online marketplaces where you can display
their products online. The most common is Chikita. I find it still
a bit clunky and products very limited but give it time and I can
see good online sales developing.
Vendor Affiliate Programs
These abound in the Internet Marketing industry, but are also popular
in other product sectors. Check individual sites for Affiliate programs
or Referral or Reseller programs. Check out thier service; its your
brand you tarnish if its poor.
Without a dobut, the best revenue is having your own product. This
can be sold using one of the major affiliate programs or develop
your own program and partner with other online marketers that have
good opt-in lists. A good place to find joint venture partners is
If you have a product or service that is continually expanding
or providing more value each month, you may like to consider having
your own membership site. This can provide you with recurring monthly
income, or a great place to gather all your opt-in subscribers to
enlighten them with your products and those you are representing
for other vendors.
Without doubt the master program for building membership sites
Butterfly Marketing. Although this course may be rather pricey
for you starting out, once you are earning a regular income from
your online sales and want to expand, the information and software
you are provided with gives you a complete membership site-in-a-box.
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