Using Google Insight in Measuring Marketing Effectiveness

Marketing dollars are always under pressure, so you want to know what marketing campaigns are effective. Google Insight provides a valuable time-based tool to measure brand awareness before, during and after marketing events and campaigns.

Using Google Insight for Search you can determine brand recall and brand penetration following a brand campaign.

This quick example shows how brand awareness changed during and following marketing campaigns

This applies equally to offline as well as online marketing campaigns.

For instance, in this video we look at a brand campaign for Nike Joga Bonito during and after the FIFA World Cup.

Next: Using Google Insight for Evaluating Brands

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