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Rich Dad Poor Dad
Rich Dad Poor Dad is a personal finance book which has sold over 26 million copies and been on the New York Times Bestseller List for almost seven years. Robert Kiyosaki, a self made multi-millionnaire, entrepreneur and wanna be author wrote his first book Rich Dad Poor Dad in response to what he believed was bad advice being given by financial advisors. "Rich Dad Poor Dad" was turned down by many publishers, literary agents and distributors who said the book would never sell. He couldn't get a publisher, so self-published 1000 copies. Six years later his book is one of only 3 that have survived on the NY Best Seller List for 6 years. Kyosaki is the first to admit he is a "Best Seller – Not Best Writer" After flunking out of high school because he couldn’t write he took his business knowledge learned from his father and made it work. After writing the book, he got a secondary school english teacher to edit it - the result was a boring textbook. That wasn’t going to work. So he reshaped it himself. Although not a best writing author – but still cannot spell or get correct punctuation - he sold 26 million copies. And it is still selling. The sales success of the book is not from paid promotional experts. Kyosaki first hired a PR agent – at $8000 a month. After 1.5 months – he only had 1 interview in a backwater radio station and around $10,000 in sales. So he took on the role of selling the book himself. According to Robert "You need to see yourself as an entrepreneur, not an author". The book is only a brochure to the back end products:
Rather than studying writing, Robert studied sales, marketing and psychology – to find out what make people buy. According to him, most authors who write academically correct books write boring books. Instead, Robert advisers new authors to be true to who you are and say what you really believe. Escape the boring stuff. His promotional break came when an author in Phoenix suggested he put an ad in Radio-TV Interview Report [RTIR] to get started. In few weeks got calls from 2-3 stations. During the interviews he made the daring statement that the book was available at bookstores everywhere – it was nowhere!! But within hours, Borders and B&N contacted him with book orders – they had so many people coming into their stores looking for it. To Sell 26 Million Books takes a lot of work. PR and getting publicity is tough. You need to get educated on how to do it and never stop promoting – never stop selling. If you don’t sell your book, your speaking, your products you will go out of business. Today, Robert and his wife Kim have promoted their latest books with co-author Donald Trump on the Today Show and Larry King Live. Kim's new book, "Rich Woman," also become a New York Times Bestseller. Rich Dad Poor Dad continued to develop into a whole series of books, games, audios, videos and home study courses.
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