Designing a Web Video

Web Video Design Concept

Your initial web videos can be fairly basic in terms of video production, however the basics of advertising still need to be carefully applied if the web video is to be a successful marketing tool.

Effectiveness of video is in – AAIDA [ infomercial formula]

1. Grab attention – create emotion by getting them to associate with the pain of the problem.
2. Agitate – make them feel the pain
3. Generate interest in the message – by telling them you can fix the problem, what would it mean to you.
4. Create desire – if I could show you how to do it
5. Get them to take action
   

And Remember - The success of video depends on how you name it – use keyword loaded titles

Key Elements

Make an OFFER!!! – the most forgotten element. Provide a bonus, make it scarce, give something away free to get email address, BONUS, DISCOUNT, SCARCITY, PAYMENT.

Get an 0800 number that only costs $5-6 a month to leave a voice mail. Get assistant to check once a day and follow up.

Add your web address – they have to know where to find you.

Make the transaction easy

Photo Testimonial

1. Take a photo of someone
2. Dial into a testimonial line to record audio or do it live
3. Match the photo and audio and load to website
4. Voila - you have an audio testimonial

Video Testimonial

Follow the same process using a video. You can either video the person or add their audio to static product shots put into a slideshow.

Next: Video Production Equipment

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