Google Analytics is a credible, reliable tool - major companies
such as RE/MAX, Nestlé, Financial Times of London, Discount
Tire, and many more use Google Analytics to analyze their sites.
In fact, about 20% of Fortune-500 level companies trust and use
Google Analytics. So if you are not currently using Google Analytics,
follow the instructions below and get set up now. It only takes
a few minutes.
Setting Up A Google Analytics Account
A quick 3:30 minute tutorial on setting up your GA account. You
will need a google email account [or gmail] to use for sign up.
Advanced Statistics & Techniques [25:13]
A Complete Google Conversion University presentation by Alex Ortiz.
If he is tracking referral traffic then it does not account for
referral traffic that becomes organic on the next visit. So the
only tracking he would pick up is someone who clicks on a referral
link more than once.