Urchin 5 Reports and Features
Urchin is the software driving the online Google Analytics program.
Whilst Google assure us that website data is not accessible to Google,
and that any concerns for privacy are met fully, you may pefer to
retain your data in house.
Urchin 5.0 is the most recent published version, with Urchin 6.0
in beta.
- Provides 100 website profiles - $USD 895
Additional 100 profiles - $USD 695
- Ecommerce Reporting Module - $USD 695
- Campaign Tracking - $2,995
- Load Balancing - If your website is load-balanced over more
than one server, you will need Urchin's Load Balancing Module
for each server involved beyond the first. The Load Balancing
Module enables every Profile you have enabled to process an additional
log file - $695.
The software provides the following reports in three main categories
Traffic & Visitor Reports
Traffic
Use traffic reports to monitor traffic flow, bounce rate and the
impact of any site changes.
Reports Include:
- Sessions Graph
- Pageviews Graph
- Hits Graph
- Bytes Graph
|
- Summary
- Load Balancing
• Log Source by Hits
• Log Source by Bytes
|
Visitors and Sessions
Visitor and session reports indicate an overall attraction to your
site and the stickiness of the site to regular, return visitors.
Reports Include:
- Visitors by Day
- Sessions by Day
- Unique Visitors
- Unique Sessions
|
- Visitor Loyalty
- Session Frequency
- Summary
|
Pages & Files
Provide an indication of which content on your site is the most
sought after, and together with Average Time on Page - how compelling
the content is.
Reports Include:
- Requested Pages
- Downloads
- Page Query Terms
- Posted Forms
- Status and Errors
- All Files
• All Files by Hits
• All Files by Bytes
|
- Directory Drilldown
• Directory by Pages Drilldown
• Directory by Files Drilldown
• Directory by Bytes Drilldown
- File Types
• File Types by Hits
• File Types by Bytes
|
Navigation
Navigation reports indicate the flow of traffic through your site,
and may indicate that more navigation or additional content promotions
need to be added to pages that demonstrate a higher than average
Exit Page Rate.
Reports Include:
- Entrance Pages
- Exit Pages
- Click Paths
- Click To and From
|
- Length of Pageview
- Depth of Session
- Length of Session
|
Referrals
Very valuable to indicate where your traffic is coming from. This
helps to frame ongoing promotions and where site partnerships show
potential value.
Reports Include:
- Referrals
- Referral Drilldown
- Search Terms
|
- Search Engines
- Referral Errors
|
Domains & Users
Reports Include:
- Domains
- Domain Drilldown
- Countries
- IP Addresses
- IP Drilldown
|
- Usernames
• Usernames by Hits
• Usernames by Bytes
• Usernames by Sessions
|
Browser & Robots
Reports Include:
- Browsers
• Browsers by Sessions Drilldown
• Broswers by Hits Drilldown
• Browsers by Bytes Drilldown
- Platforms
• Platforms by Sessions Drilldown
• Platforms by Hits Drilldown
• Platforms by Bytes Drilldown |
- Combos
• Combos by Sessions
• Combos by Hits
• Combos by Bytes
- Robots
• Robots by Hits Drilldown
• Robots by Bytes Drilldown
|
Client Parameters
Reports Include:
- Screen Resolution
- Screen Colors
- Languages
|
- Java Enabled
- Timezone Offset
- Javascript Version
|
E-Commerce Reports
Reports Include:
- Revenue
- Number of Transactions
- E-Commerce Summary
- Products
• Products by Revenue
• Products by Quantity
• Products by Revenue Drilldown
• Products by Quantity Drilldown
|
- Revenue Source
• Revenue by City
• Revenue by Referrals
• Revenue by Search Terms
• Revenue by Region Drilldown
• Revenue by Search Engines Drilldown
• Revenue by Domains Drilldown
|
Campaign Tracking Reports
Reports Include:
- Overall Results
- Goal Results
- Lead Sources
• Acquisition
• Quality
• Conversion
• ROI
- Keyword Analysis
• Acquisition
• Quality
• Conversion
• ROI
- Keyword Comparison
• Acquisition
• Quality
• Conversion
• ROI
- Campaign Comparison
• Acquisition
• Quality
• Conversion
• ROI
|
- Medium Comparison
• Acquisition
• Quality
• Conversion
• ROI
- Content (A/B) Testing
• Acquisitio
• Quality
• Conversion
• ROI
- Latency Reports
• Time to Goal
• Sessions to Goal
• Time to Transaction
• Sessions to Transaction
- Day Parts Breakdown
• Goal Conversion by Hour
• Sales Conversion by Hour
- Click Fraud Watch
• Repeat Clicks by IP
• Repeat Clicks by Source
|
Source: ROI Revolution
Urchin 6 Is Now in Limited Beta
Worldwide! |
And the good news is that Google is changing how the product is
packaged.... and PRICED!!
Previously, Urchin consisted of a core piece costing US$895 and
optional modules, including one that cost almost $4,000.
The new version integrates all pieces in one product that will
sell for $2,995.
That makes it a whole lot more affordable for businesses to use
Web analytics software to track, measure and analyze their Web sites'
traffic. This information supports decisions on how to modify site
layout to increase sales, as well as evaluate the effectiveness
of online advertising campaigns.
Next: Engaging
A Web Analytics Consultant
Web Analytics Index | Getting
Started | Metrics
| Google Analytics | Urchin
| Using Consultants
|
