Web Analytics

Web analytics is the measurement of the performance of your website using known key performance metrics.

There are two main types of websites:

1. Content Websites
2. Commerce Websites

The metrics and analytics used in each of these types of websites varies, according to the specific conversion goals.

A conversion is an action you seek for your site visitors to take. On a commerce site, this will typcially be purchasing a product. On a content site, this may be subscribing to an email newsletter, or registering on the site as a member.

In this section we look at:

• Web Analytics Basics
• Metrics Used in Web Analytics
• Advanced Analytics
• Google Analytics
• Urchin Analytics Software

Two good sources for Web Analytics information are:

• http://feeds.feedburner.com/AnalyticsTalk#
• http://www.epikone.com/blog/all-posts/