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Web Analytics

 

Web analytics is the measurement of the performance of your website using known key performance metrics.

There are two main types of websites:

  1. Content Websites
  2. Commerce Websites

The metrics and analytics used in each of these types of websites varies, according to the specific conversion goals.

A conversion is an action you seek for your site visitors to take. On a commerce site, this will typcially be purchasing a product. On a content site, this may be subscribing to an email newsletter, or registering on the site as a member.

In this section we look at:

 

Two good sources for Web Analytics information are:

  • http://feeds.feedburner.com/AnalyticsTalk#
  • http://www.epikone.com/blog/all-posts/